Privacy Policy

This Privacy Policy explains how JMP WINES LLC, doing business as JMP Wines ("JMP Wines," "we," "us," or "our"), collects, uses, discloses, and protects information when you visit jmpwines.com, browse our portfolio, contact our team, request a trade account, subscribe to marketing communications, or submit a reorder request.

1. Scope of this Privacy Policy

This Privacy Policy applies to information collected through:

• The JMP Wines website
• Contact Sales forms
• General contact forms
• Trade Account request forms
• Reorder request forms
• Optional marketing subscription forms
• Email and telephone communications resulting from a website enquiry
• Website security, anti-spam, and analytics technologies that are active and disclosed at the time of your visit

This Policy does not govern the privacy practices of third-party websites or services that have their own privacy policies.

2. Information We Collect

Information you provide directly

Depending on how you interact with JMP Wines, we may collect:

• Business name
• Contact name
• Business email address
• Telephone number
• Business type
• Business address
• City, state, and ZIP code
• Business website
• Restaurant, venue, hospitality, or trade information
• Wines or products of interest
• Preferred wine categories
• Approximate purchasing requirements
• Requested wines and quantities
• Preferred delivery date
• Purchase-order number
• Trade-account enquiry details
• Messages, questions, and additional notes
• Marketing preferences
• Any other information you voluntarily provide

If trade-account requirements later include permit, licence, or resale-certificate information, this Policy will be updated before those fields are activated.

Information collected automatically

When you use the website, our hosting, security, and form-processing providers may automatically process limited technical information, such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring page or website
• Date and time of access
• General geographic region derived from an IP address
• Cookie or similar technology identifiers
• Form-security and spam-prevention signals
• Error, diagnostic, and performance information

We do not use the public website to collect credit-card information, bank-account information, Social Security numbers, or consumer checkout details.

Please do not submit sensitive personal, financial, medical, or identity information through the public forms unless JMP Wines has specifically requested it through an approved secure process.

3. How We Use Information

We may use collected information to:

• Respond to enquiries
• Contact prospective restaurant and hospitality customers
• Review trade-account requests
• Determine whether a business may qualify for a JMP Wines account
• Discuss wines, portfolio needs, pricing, and availability
• Review reorder requests
• Confirm account status
• Coordinate potential orders and delivery
• Maintain business and customer relationships
• Provide customer service
• Communicate about current or prospective transactions
• Protect the website and forms against spam, fraud, abuse, and security threats
• Diagnose technical problems
• Maintain and improve website performance
• Comply with applicable legal and regulatory obligations
• Establish, exercise, or defend legal rights
• Send marketing communications when a recipient has separately requested or authorized them

Submitting a website form does not automatically create a trade account, confirm an order, guarantee availability, establish pricing, approve credit, or confirm delivery.

4. Operational and Marketing Communications

JMP Wines may contact you in response to:

• A Contact Sales submission
• A Trade Account request
• A Reorder request
• A general enquiry
• A question about a current or prospective business relationship
• An order, delivery, payment, or account matter

These communications are operational and related to the request you submitted.

Marketing communications are separate. If the website offers an optional marketing checkbox, it will be:

• Separate from required operational consent
• Optional
• Unchecked by default
• Not required to submit a business enquiry

If you subscribe to marketing communications, you may unsubscribe at any time through the unsubscribe mechanism included in the message or by contacting info@jmpwines.com.

Unsubscribing from marketing does not prevent JMP Wines from sending necessary operational, account, order, or relationship communications.

5. Website Operation, Forms, and Operational Email (Lovable)

JMP Wines uses Lovable to operate the website, process website forms, apply server-side validation and security controls, and deliver operational form notifications to JMP Wines.

When you submit a form, the information may be processed through Lovable and its infrastructure providers before being delivered to JMP Wines at info@jmpwines.com.

Form submissions are used to respond to the specific request submitted. They are not automatically added to Klaviyo for marketing unless the person separately provides marketing consent.

6. Marketing Communications (Klaviyo)

JMP Wines uses Klaviyo to manage optional marketing subscriptions and send portfolio updates, product announcements, trade news, and related marketing communications.

We may provide Klaviyo with information such as your name, business name, email address, marketing-consent status, subscription source, and email engagement information where tracking is enabled.

Submitting a Contact Sales, Trade Account, or Reorder form does not automatically subscribe you to marketing communications.

You will be added to marketing communications only when you separately request or consent to receive them. You may unsubscribe at any time using the unsubscribe link included in a marketing email or by contacting info@jmpwines.com.

Unsubscribing from marketing will not prevent JMP Wines from sending necessary communications concerning an enquiry, account, requested order, invoice, delivery, or existing business relationship.

7. How We Disclose Information

We may disclose information to service providers that assist with operating the website, delivering communications, and responding to business enquiries, including:

• Website, hosting, forms, and operational email providers
• Marketing automation and marketing email providers
• Spam-prevention and website-security providers
• Shopify and related operational systems
• Information-technology and website-support providers
• Professional advisers, such as attorneys, accountants, and insurers

These providers may process information only as needed to provide their services, subject to their contractual obligations and applicable law.

We may also disclose information:

• To comply with a law, regulation, subpoena, court order, or lawful government request
• To protect JMP Wines, its customers, employees, property, or legal rights
• To investigate fraud, misuse, security incidents, or unlawful activity
• In connection with a merger, sale, financing, restructuring, acquisition, or transfer of all or part of the business
• With your direction or consent

JMP Wines does not sell personal information.

8. Shopify and Business Account Records

JMP Wines uses Shopify as the operational system of record for product records, approved business customers, manually created orders, invoices, and related account administration.

The public website catalogue is intended to display approved product information without public prices, inventory quantities, or consumer checkout functionality.

If a trade-account request is approved or a business relationship develops, JMP Wines may manually enter or transfer relevant business contact information into Shopify or another approved operational system to:

• Create or maintain a business account
• Prepare an order or draft order
• Issue an invoice
• Manage communications
• Coordinate delivery
• Maintain legally required business records

A website form submission does not automatically create a Shopify customer or order.

9. Cookies and Tracking

The website may use essential technologies required for hosting, security, form processing, spam prevention, and reliable operation.

At initial launch, JMP Wines does not intend to activate general website analytics or non-essential behavioral tracking.

Klaviyo onsite tracking, behavioral profiling, and non-essential marketing cookies will remain disabled unless JMP Wines later approves them and updates this Privacy Policy and any required consent controls.

Marketing emails sent through Klaviyo may contain technologies that measure delivery, opens, clicks, and engagement where those features are enabled. Recipients may unsubscribe from marketing communications at any time.

Browser settings may allow you to block or delete cookies. Blocking essential cookies may affect the operation of some website features.

10. Current Website Service Providers

Each provider may maintain its own privacy policy governing its processing.

11. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Policy, including to:

• Respond to an enquiry
• Review a trade-account request
• Administer a customer or business relationship
• Manage a reorder or prospective order
• Maintain operational and accounting records
• Comply with legal obligations
• Resolve disputes
• Prevent fraud or misuse
• Protect JMP Wines' legal rights

Retention periods may vary depending on the type of information, the status of the business relationship, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

12. Information Security

JMP Wines uses reasonable administrative, organizational, and technical measures designed to protect information from unauthorized access, use, alteration, loss, or disclosure.

These measures may include:

• Restricted access
• Authentication controls
• Secure hosting
• Encrypted data transmission
• Server-side validation
• Spam protection
• Rate limiting
• Secure management of credentials and environment variables
• Review of service-provider access

No website, email system, or method of electronic storage can be guaranteed to be completely secure. You should avoid submitting confidential or sensitive information through ordinary website forms or email unless specifically instructed to do so through an approved secure method.

13. Your Privacy Choices and Requests

Subject to applicable law, you may request that JMP Wines:

• Confirm whether we process information about you
• Provide access to information we maintain about you
• Correct inaccurate information
• Delete information
• Provide a portable copy of certain information
• Explain how information has been used or disclosed
• Withdraw a marketing preference
• Stop sending marketing communications

To submit a request, email:

info@jmpwines.com

Use the subject line:

Privacy Request

We may need to verify your identity and authority before completing a request. If you are submitting a request on behalf of another person or business, we may ask for proof that you are authorized to do so.

Certain information may be retained when required for legal, accounting, security, transactional, or recordkeeping purposes.

14. Texas Privacy Requests

If and to the extent the Texas Data Privacy and Security Act or another applicable privacy law applies to JMP Wines and your information, you may have rights regarding access, correction, deletion, portability, and certain processing activities.

JMP Wines does not currently sell personal information or use website form information for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects.

If we deny a privacy request and applicable law gives you a right to appeal, you may appeal by replying to our decision or emailing info@jmpwines.com with the subject:

Privacy Appeal

We will review the appeal and respond as required by applicable law.

15. Children's Privacy

The JMP Wines website is intended for adults acting on behalf of restaurants, hospitality businesses, wineries, and qualified trade organizations.

The website is not directed to children, and JMP Wines does not knowingly collect personal information from children through the website.

Any purchase, receipt, distribution, or delivery of alcoholic beverages is subject to separate approval and all applicable age, licensing, and regulatory requirements.

16. Third-Party Websites

The website may link to third-party websites, producer websites, social platforms, or other external resources.

JMP Wines does not control those websites and is not responsible for their content, security, or privacy practices. Review the applicable third party's privacy policy before providing information to it.

17. Changes to This Privacy Policy

We may update this Privacy Policy as the website, service providers, business processes, or legal requirements change.

The updated version will be posted on this page with a revised "Last Updated" date.

Material changes may also be communicated through an additional website notice or another appropriate method.

18. Contact Us

Questions or requests concerning this Privacy Policy may be directed to: